Poll Service Recommendation

Use a combination of: YouGov (online national + subgroup tracking), SSRS/ABC (telephone + online for credibility), and a private analytics partner for state-level likely-voter modeling. Aggregating multiple reputable pollsters reduces single-source bias.

How we'll use polling data

• Identify persuasion pockets and message resonance by demographic and county.
• Optimize ad buys and creative A/B testing toward highest-conversion messages.
• Schedule final-week appearances using likely-voter models to maximize Electoral College advantage.
• Track GOTV metrics and refine ground operation placement by weighting polling with registration data.