Television buys in battleground markets, earned media through interviews and town halls, and strategic placements on public radio to reach older and rural demographics. Press team will push human-interest stories focused on Barry's forensic/science background and response experience.
Heavy focus on targeted digital ads (video + static) across social platforms to reach younger and suburban voters. Daily short-form video content (20–60s) for TikTok/Instagram Reels showcasing Barry's leadership moments, behind-the-scenes, and policy explainers. Use segmented messaging: policy deep-dives on YouTube/long-form, rapid-response clips on TikTok.
Programmatic ad buys using polling/analytics to optimize spend in battleground counties; A/B test messages and creative. Allocate digital budget to persuasion and GOTV in last 2 weeks.
Weekly live town halls with Q&A, regular press briefings, and an open volunteer-run grassroots digital hub. Accessibility-first content (captions, translations) to maximize reach and comply with best practices.